END. x New Balance “Eucalyptus” sneakers

Project Specification



Bespoke sneaker box to house limited edition Made in England 1500 sneaker.

END. and New Balance joined forces to create a capsule collection of apparel inspired by the natural world and specifically the exotic “Rainbow Eucalyptus” tree. Found in the rainforests of the Philippines. Indonesia and Papua New Guinea; this colourful flora is renowned for its unique multi-coloured bark. Sneaker box to compliment concept and feature the distinctive colour palette of Nimbus Cloud, Burnt Olive, Desert Rose and Moonstruck.

Solid grey-board nested box, wrapped with matt laminated art paper. Printed 4 colour process with embossed logo detailing. Hand-built nested section creates invisible closure. Box interior scented with eucalyptus leaves.