END. x New Balance “Persian Rug” sneakers

Project Specification



Bespoke sneaker box to house limited edition remodelling of the classic M997 style.

END. and New Balance joined forces to create a Made in USA sneaker model in a vibrant colour combination of burgundy, blue, red and beige. Inspired by the ornate craftsmanship of traditional Persian rugs, the sneakers are a blend of materials and fabrics. Featuring uppers of smooth suede, leather and mesh; and an in-sole patterned in homage to a Persian rug to complete the look. A plush shoe box that is tactile and eye-catching is required to reflect the concept of the sneaker product.

Solid grey board wrapped in faux suede material. Printed four-colour process with embossed END. logo detailing. Featuring a hand-built nested section to create an invisible flush closure. 100% faux suede lining to complete a super premium sneaker box.