EA Fifa 19 Seeding Box

Project Specification


Greyboard  Paper  Polythene 

Tasked to develop a product worthy of the FIFA 19 release. After successful conceptual meetings with EA, Adidas and our design collaborators, we settled on a tiered drawer style product within a clam shell box. Each drawer revealed the jersey of the ADIDAS sponsored teams: Manchester; United; Juventus; Real Madrid and Bayern Munich.  Each shirt housed within the drawer was contained within a printed PVC grip bag as well as luxury black printed tissue paper illustrating a repeat asset print.  High specification print on the boxes and SPOT UV to isolated exterior assets and logos. Full CMYK interior print with gloss varnish.  All boxes were black soft touch lamination.  We felt the matching of the multicolour graphic assets of the game worked well for this project, offering immediate impact and gaming familiarity when the boxes were opened.  Completed on time and within budget for global seeding launch. The boxes were well received by athletes & EA alike