END. x New Balance Purple Haze Collaboration Packaging

Project Specification



One of many END. Clothing x New Balance collaborations. For this launch, we were tasked to produce our seamless luxury sneaker packaging with incense, incense envelope, and a plastic incense tray.

EJ Melling supplied all the additional items for the collaboration. We were able to utilise our vast network of global suppliers to produce additional items to complement the footwear collaboration.

The specifications of this packaging include a rigid greyboard box with a flush or seamless lid and a base with the “neck” of the box visible when the lid is removed. All parts were printed CMYK with embossing & soft touch lamination.