END. x Reebok x The Streets Sneaker Box

Project Specification


Another successful collaboration crafted between EJ Melling, END, and Reebok.

Presenting a union of three homegrown heroes, END., Reebok and The Streets came together as mainstays of British youth culture to create two commemorative iterations of the humble Reebok Classic Leather.

The rigid board box is a compliment to the collaboration featuring soft touch matt lamination printed in a charcoal pantone inside and outside with hot gold foil stamping to the lid and side panels. Featuring our seamless invisible closure system.