Reebok E-Commerce luxury packaging

Project Specification


Wood  Paper  Fabric 

Worked alongside Reebok Global HQ in Boston. After working with the group for many years, we were asked to come up with a white glove project to offer a more bespoke delivery option for online purchases. We kept the execution of this project very simple whilst retaining a luxury feel. Exterior packaging included small and large recycled content. Corrugated one piece with black logo screen printed to lid surface. For the interior box we produced a rigid grey board box wrapped in white art paper then soft touch laminated with magnetic closure lid. This was printed one colour with Reebok logo black on surface. The larger version contained three internal compartments for various athletic accessories. To finish, printed Reebok repetitive logo tissue paper on virgin white acid free MG paper and a roll of Reebok branded packing tape for use with the corrugated box. Delivered by air within budget for project launch.